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- E commerce web design

Juul

Website and app for e-cigarette and vaping brand.

online shop
for "juul" e-cigarette

tools

Xd | Ai | Ps

my role

UI

year

2020

CHALLENGE

The target audience are young smoking women (age 16-35) who likes color in their life and looks for smoking alternative, for a better social life such as not having smoking smell, smoking indoor, etc. 

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SOLUTION

“Juul” is designed for girls but with a rough edge and not too girly to show that women also uses this product. You can find all you need in order to understand the product, how to use, and what to buy.

juul_solution

colors

juul_colors

Dark grey is neutral, and balanced. Also communicates strength and mystery.
Burgandy is inspired of red wine. It’s symbolizing ambition, wealth, and power.

fonts

juul_fonts

design

The ancestor of the photographic camera was the camera obscura (Latin for “dark room”).

The “Picktrip” app target user is the photographer, therefore the goal was to create a design based on professional cameras interface: A dark theme was chosen along with a mechanical yet elegance look. Viewfinder and Reversal film element ware used.

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juul_screen1
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thanks for watching!