Juul
- juul e-cigarette and vaping online shop for young edgy girls.
the project
Responsive e-commerce website design
tools
Xd | Ai | Ps
my role
UI
year
2020
01
CHALLENGE
The target audience are young smoking women (age 16-35) who likes color in their life and looks for smoking alternative, for a better social life such as not having smoking smell, smoking indoor, etc.
02
SOLUTION
“Juul” is designed for girls but with a rough edge and not too girly to show that women also uses this product. You can find all you need in order to understand the product, how to use, and what to buy.
03
colors
Dark grey is neutral, and balanced. Also communicates strength and mystery.
Burgandy is inspired of red wine. It’s symbolizing ambition, wealth, and power.
04
fonts
Previous
Next
