Newly parents need to adjust to a new routine. They are tired and worried for their new miracle, and want an easy and simple way to track their baby’s habits (feedings, diaper changing, sleeping patterns, etc) and development.
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SOLUTION
In the “keep the magic” app, the parents can easily update important data and follow baby’s development. All information is categorized and can be quickly found and analyzed within the app dashboard.
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INSPIRATION
Unicorns are magical creatures that holds an important place in the popular culture and used as a symbol of special magic and rarity we need to keep – Just like our newborns. Also, the colorful palette of the rainbow associated with the unicorns is often used in babies and children’s products.
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colors
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Bluish gray add a degree of sophistication and elegance. Deep purple & Gold (symbolizes magic and royalty, evokes nature and cheerfulness) combines perfectly and gives a majestic look.
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fonts
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icons
feeding
changing
sleeping
weight
child cost
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design
The overall look of “keep the magic” is light and majestic along with rainbow colors for categorize. I choose to represent the data in a compelling and engaging way by using a visual icons from the babies world, and by so, the parents have clear interaction and are drawn right in it.
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responsive
Update your baby’s development and data anytime, everywhere, and always be up-to-date with the “keep the magic” app.